In addition, through the Atlantic Economic Corridor (AEC) initiative, the WDC is building a network of over 100 Hubs that support remote working, community enterprises and the development of ‘second sites’ in the region for businesses. This will include an online booking engine for remote working spaces from Donegal to Kerry, which will be rolled out in the autumn.
Commenting on the new campaign, Western Development Commission CEO Tomás Ó Síocháin, said: “The phrase ‘More to Life’ has never been more true and now is the time for the West of Ireland, one of Europe’s great regions, to write a bold new chapter.
“Out of adversity comes opportunity and the West of Ireland has a big opportunity to renew and reinvigorate itself. There are now an unprecedented number of career options in the West, some of them caused by the unexpected events of 2020 and the global pandemic.
“We also enjoy much more affordable living costs which means money goes further and people can enjoy a more relaxed lifestyle for themselves and their families. There is More to Life and we hope our campaign will clearly show people that to be the case.”
“We have put together our resources to make it easy for people to see what is on offer for them in the Western Region. We are also telling the stories of real people who have made the move out of more congested, expensive urban centres – and thrived.”
Founded in 1997, the Western Development Commission is a statute agency that seeks to foster and promote social and economic development in the Western Region. It does so by raising the profile of the region, collaborating with others on projects across several counties and lending and investing through its €72m investment fund.
Commenting on new campaign, WDC Communications Manager Allan Mulrooney, said: “We really want people to feel and sense what it’s like to live in the West. We also want people to have access to the best quality information and tools, so they can make the extremely rewarding decision and find out there certainly is More To Life.
“WesternDevelopment.ie puts the needs of the user first and makes planning a move west easy. The site features unique local content and information on housing, childcare, education and more across the region.
“Our Talent Tool will become a one stop shop for job seekers in the west across multiple sectors including remote roles. We’re also developing a new image bank of industry specific shots to help agencies and stakeholders showcase the challenging careers on offer.”
Find out why there is ‘More to Life’.