Keeping in touch with global markets

Broadband has been the single greatest business innovation since the rise of the Internet itself. The infrastructure behind it is transformative – it has the capacity to change what people do and the way they do it. It has enabled innovation and growth, helped new market development, brought significantly more employment and contributed hugely to GDP rise.

Quality broadband access makes the world a smaller place and geographic distance to market far less relevant. This is particularly important when it comes to promoting regional and rural development and reducing, if not eradicating, the limitations of being remotely located. Rural regions with quality broadband are now on a level playing field.

We know that the market will not invest in broadband and next generation networks in all areas – there just isn’t the same money for investors to make in rural areas as there is in urban areas where there is a higher concentration of customers. Government investment is needed.